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Let’s have some wa, hansei and kaizen

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Sudheendra Kulkarni Posted: Jan 27, 2008 at 0014 hrs IST
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Indian businessmen doing business with Japan are of two types — one, for whom the relationship is short-term and frustrating, and the other for whom it becomes durable and highly fulfilling, not only financially but also in other intangible ways. The first type will complain: “It’s difficult to understand the Japanese. They take so long to take decisions, rarely come straight to the point and conclude the deal. Who has got that much time in today’s world of multiple opportunities?”

Those in the second category will tell you: “For the Japanese, business partnerships are not only about making money. They are about seeking, preserving and promoting wa or harmony, a quintessentially Japanese principle, which they practice within their own companies, in product design, art and society in general. They have an elaborate and often time-consuming way of ascertaining whether a particular decision harmonises with their culture of doing business. But once they know that you are trustworthy and the right partner, decisions are taken very fast, often without the formality of legal documents. You then begin to realise how scrupulously they keep their word, care for your feelings, respect your ideas and suggestions, and make the relationship an opportunity for mutual growth.”

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I have mentioned this because in my last week’s column (‘The Toyo-Tata Way to Nation-Building’) I had reflected upon how Toyota’s unique manufacturing principles had not only enabled it to become the world’s leading car company, but also offered important lessons for all types of organisation-building. My reflections were triggered, first, by Jeffrey K. Liker’s internationally acclaimed book The Toyota Way and, later, by a visit to Toyota’s main plant in Nagoya in Japan. Can manufacturing have a moral message? Can it have a cultural and philosophical basis? These questions may sound strange, but the answer, provided by Toyota and many Japanese companies, is yes.

In Toyota’s superior business paradigm, its long-term vision of value-creation supersedes pursuit of short-term money-making. Every employee is made to feel important, honoured, empowered and responsible to achieve the company’s objectives of zero-defect, zero-waste and complete customer satisfaction. This is what helped Toyota beat American auto giants Ford and General Motors in most markets globally. Liker’s book presents amazing case-studies of how Toyota doubled or tripled the speed of every business process, reduced production cost through constant innovation, and made quality control a company-wide obsession.

But The Toyota Way’s principal lessons are not for car-making alone. For example, as a political activist, I believe that all those political parties that are concerned about problems within and genuinely desire long-term growth would profit by paying heed to the following principles.

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