




Dr. Wolfe flashed another slide of the image, this time with one of the squares highlighted. Was the highlighted square the same color as the original, he asked the audience, or had he altered it? Um, different. No, wait, the same, definitely the same. That square could not now be nor ever have been anything but swimming-pool blue ... could it? The slides flashed by. How about this mustard square here, or that denim one there, or this pink, or that black? We in the audience were at sea and flailed for a strategy. By the end of the series only one thing was clear: We had gazed on Ellsworth Kelly’s masterpiece, but we hadn’t really seen it at all.
Visual attentiveness is born of limited resources. “The basic problem is that far more information lands on your eyes than you can possibly analyse and still end up with a reasonable sized brain,” Wolfe said. Hence, the brain has evolved mechanisms for combating data overload, allowing large rivers of data to pass along optical and cortical corridors almost entirely unassimilated, and peeling off selected data for a close, careful view. In deciding what to focus on, the brain essentially shines a spotlight from place to place, a rapid, sweeping search that takes in maybe 30 or 40 objects per second, the survey accompanied by a multitude of body movements of which we are barely aware: the darting of the eyes, the constant tiny twists of the torso and neck. We scan and sweep and perfunctorily police, until something sticks out and brings our bouncing cones to a halt.
... contd.


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